Faith, entertainment, and conflicts on the Camino de Santiago (the way of St. James): a case study on the mediatization of the pilgrimage experience on Facebook groups

We call upon the concepts of mediatization, circulation, and discussions about the pilgrimage ritual to reflect on the media interference in the experience of pilgrims going to Santiago de Compostela. From these concepts and the methodology of case studies, we analyze posts in four Facebook groups. The evidence points to a certain distance regarding the Catholic institutional sphere and the linking of this experience to media consumption and entertainment through the expression of the most diverse motivations (self-help, tourism, spiritual, sports, etc.). It also consolidates a totem image of The Camino de Santiago (The Way of St. James) as a transforming experience for the different types of pilgrims