The University of Minnesota Extension’s Regional Sustainable Development Partnerships (RSDP) is leading an integrated research and extension project that involves stakeholders from across the food supply chain, including producers, rural grocers, wholesalers, regulators, and University of Minnesota research and Extension. The presentation panel provides background on our progress of piloting and developing the feasibility of a new model, Farm to Rural Grocery to Wholesale (F2G2W). This model leverages the existing network of rural grocery stores and their wholesale suppliers to “backhaul” locally grown produce on emptied wholesale trucks for redistribution through wholesale markets. Backhaul, in this context, is the practice of using the re...