QUESTION OF RISK DEFINITION IN INSURANCE ACTIVITY: DIVERSITY AND DIVERSITY OF INTERPRETATIONS

In the conditions of innovative development of the economy, “risk” becomes fundamental and becomes an integral component of the activities of entities as a whole. The author notes that in the interpretation of the definition of “risk”, the economic literature is characterized by ambiguity, therefore, there is a need for a more comprehensive, comprehensive, universal approach to the definition of this term. In this regard, we propose our own definition, i.e. It is proposed to understand by risk in general the possibility of a situation arising, the outcome of which can be both negative and positive