Creative uses of blogging in a postgraduate entrepreneurship course: discussion and reflection of benefits, challenges and best practice

Blogging is increasingly being used in the classroom environment. In addition to being a method for recording reflection, blogs can be a useful tool for feedback and building reputation. This paper explores benefits, challenges and best practices through a case study of a postgraduate entrepreneurship course at Kingston University. It identifies the often overlooked benefits for integrating blogging into the student learning experience and gives practical suggestions for how it can be deployed effectively. Student blog reflections are used as the basis for reflective discussion. The various blogging methods and outcomes deployed in this masters course reveal best practice for using blogging as a tool in the classroom at a postgraduate level in entrepreneurship