PENGEMBANGAN SERTA PEMBERDAYAAN USAHA MENENGAH KECIL DAN MIKRO (UMKM) (Kelompok Usaha Pengerajin Kulit Kerang di Kelurahan Pematang Pasir, Kecamatan Teluk Nibung, Kota Tanjungbalai)

ABSTRACTDevelopment and empowerment of small and medium scale businesses (Case Study in the Clamshell Craftsmen Business Group in Pematang Pasir Village, Teluk Nibung District, Tanjungbalai City). Facilitation from external parties namely the Office of Cooperatives and UMKM of the City of Tanjungbalai has provided UMKM access to capital resources, conducts training and training, product promotion activities, expanding product marketing, and provides facilities and infrastructure. However, some business groups are constrained by the increasingly difficult raw materials, limited human resources, have problems in capital, lack of facilities and infrastructure and lack of access to marketing products. This type of research used in this research is descriptive research with a qualitative approach. Internal development of the "Clamshell Craftsman" business group in increasing potential by using initial capital sources of personal savings, innovating for their production results, and completing their business facilities and infrastructure. Externally development of business groups by participating in activities such as UMKM fairs or exhibitions, expanding marketing by using online media, following training and training conducted by the Office of Cooperatives and UMKM.Keywords: development, and empowermen