Add to ORKGAlthough the public demand for celebrities has grown so strong these days that they have without any doubt become an essential part of our everyday lives and contemporary market economy, the marketing literature has paid scant attention to them beyond their mere potential as product endorsers. Therefore, this paper explores how celebrities capture our attention and appeal to us personally. In doing so, it seeks to explain in particular how and why consumers become emotionally attached to one celebrity, but remain indifferent to many other equally talented, interesting and attractive ones. Drawing on introspective insights from the author’s own personal fan relationship with the film actress Jena Malone and consumer responses from previous e...
Although consumers have always been fascinated by the works and private lives of film stars, scant a...
While consumers have always been fascinated by the works and private lives of celebrities, some cons...
While consumers have always been fascinated by the works and private lives of celebrities, some cons...
Although the public demand for celebrities has grown so strong these days that they have without any...
The file attached to this record is the author's final peer reviewed version. The Publisher's final ...
While consumers have always had a keen interest in the works and private lives of celebrities, some ...
Ever since the dawn of the Hollywood star system in the early 1920s, consumers have always been fasc...
Ever since the dawn of the Hollywood star system in the early 1920s, consumers have always been fasc...
Scant attention has been paid to how the relationship between fans and movie stars expresses itself ...
Although consumers have always been fascinated by the works and private lives of film stars, scant a...
While consumers have had a keen interest in the works and private lives of celebrities since the daw...
The file attached to this record is the author's final peer reviewed version.While consumers have ha...
The Publisher's final version can be found by following the DOI link.While consumers have always bee...
Purpose This paper aims to explain a celebrity’s deep resonance with consumers by unpacking the indi...
Although consumers have always been fascinated by the works and private lives of film stars, scant a...
Although consumers have always been fascinated by the works and private lives of film stars, scant a...
While consumers have always been fascinated by the works and private lives of celebrities, some cons...
While consumers have always been fascinated by the works and private lives of celebrities, some cons...
Although the public demand for celebrities has grown so strong these days that they have without any...
The file attached to this record is the author's final peer reviewed version. The Publisher's final ...
While consumers have always had a keen interest in the works and private lives of celebrities, some ...
Ever since the dawn of the Hollywood star system in the early 1920s, consumers have always been fasc...
Ever since the dawn of the Hollywood star system in the early 1920s, consumers have always been fasc...
Scant attention has been paid to how the relationship between fans and movie stars expresses itself ...
Although consumers have always been fascinated by the works and private lives of film stars, scant a...
While consumers have had a keen interest in the works and private lives of celebrities since the daw...
The file attached to this record is the author's final peer reviewed version.While consumers have ha...
The Publisher's final version can be found by following the DOI link.While consumers have always bee...
Purpose This paper aims to explain a celebrity’s deep resonance with consumers by unpacking the indi...
Although consumers have always been fascinated by the works and private lives of film stars, scant a...
Although consumers have always been fascinated by the works and private lives of film stars, scant a...
While consumers have always been fascinated by the works and private lives of celebrities, some cons...
While consumers have always been fascinated by the works and private lives of celebrities, some cons...