The importance of being modest

In this chapter, we consider modesty and its importance. We begin by defining modesty, proceed to argue that being modest is hard work, and then lay out some reasons why this is so. Next, we make the case that modesty correlates with, and may even cause, several desirable outcomes—intrapersonal, interpersonal, and group. We conclude by attempting to reconcile the discrepancies between two empirical literatures, one suggesting that modesty entails social and mental health benefits, the other suggesting that self-enhancement does