Korean Wave and Potential Impacts on Indonesian Adolescents and Other ASEAN Countries

Korean Wave or Hallyu is a phenomenon of Korean pop culture spread throughout the world including Southeast Asia countries. The Korean Wave is carried by drama and music in television, DVD, magazine, newspaper or internet. According Cognitive Theory, media can affect audienobservational learning. The process are learning the behavior, observing the model and modeling via the media that facilitates the social diffusion of ideas, values and behaviors occurs. However, the behavior is not influenced by media only, they also have ability to consider and choose their own behavior. Consuming, look like behavior, learning the culture and getting closer to the stars are potential behaviors among Indonesian adolescents. However, there are limited literatures on impacts of Korean wave to dating/sexual behavior and drinking behavior among adolescents but we must also give concern on it and suggest for further research. Indonesia and Southeast Asia countries may realize the strength of drama and music to break the distance. Those ways could introduce culture each other among ASEAN countries and using social learning mechanism to as well as deliver health messages. For instance healthy diet, reproductive health, alcoholism and plastic surgery effects, etc.