A STUDY ON INVESTORS’ PERCEPTION TOWARDS MUTUAL FUNDS IN PUNJAB

Mutual funds provide high liquidity and various other financial benefits to the small and retail investors. As compared to real assets and other financial assets, investors prefer to invest in mutual funds. This research has undertaken to know the perceptions of small investors towards mutual fund. Present study identified the factors which influenced the perceptions of investors towards mutual funds. These factors have been named as advanced investment avenues, investors ‘experience, expected benefits, performance of company and expert guidance. Study has also found the association between the perceptions of mutual funds and demographics of investors.