TOURIST DESTINATIONS PROMOTION ON SOCIAL NETWORKS ON PRACTICAL EXAMPLES

Kroz temu ovog rada „Primjena društvenih mreža u promoviranju turističke destinacije na praktičnom primjeru“ nastoji se pokazati koliko su društvene mreže u današnje vrijeme bitne u poslovnom svijetu te koliko su pridonijele promociji turističkih destinacija. Objašnjena je uloga marketinškog komuniciranja na društvenim mrežama te najaktualnije društvene mreže putem kojih se promoviraju turističke destinacije. Objašnjen je i pojam same turističke destinacije te načini promoviranja. Na temelju dva praktična primjera odnosno dvije turističke destinacije, navedeni su načini promocije istih. Na koncu svega nalazi se sažet zaključak popraćen popisom literature i ilustracija. Kroz dva primjera zaključeno je da društvene mreže imaju vrlo značajnu ulogu u odabiru turističke destinacije te da promoviranjem na društvenim mrežama, turističke destinacije u budućnosti mogu ostvarivati i veću zainteresiranost turista.Through the theme of this paper, “The Application of Social Networks in Promoting a Tourist Destination on the practical example ” tends to indicate how important social networks are today in the business world and how much they have contributed to the promotion of tourist destinations. The role of marketing communications on social networks is explained as well as the most current social networks through which tourist destinations are promoted. The term of the tourist destination itself is also explained and the ways to promote it. Ways of promoting them are based on two practical examples or two tourist destinations. At the end of it all, it is concise a conclusion accompanied by a list of literature and illustrations. Through two examples it was concluded that social networks carry out a very important role in choosing a tourist destination and that by promoting them on social networks, tourist destinations in the future may also gain increased interest of tourists