Organization of conference at a hotel on a chosen example

Ovaj se rad bavi kongresnom industrijom. Svrha je rada ukratko opisati organizaciju konferencija u odabranom hotelu. U radu se opisuju glavne međunarodne organizacije koje su zadužene za organiziranje kongresa, objašnjava se pojam kongresnih hotela, važnost strukovnih organizacija i na koji način te organizacije doprinose profitabilnosti hotela. Na primjeru hotela Esplanade objašnjeno je što je sve potrebno za organizaciju jedne konferencije, koji su raspoloživi kapaciteti, koja je oprema za organizaciju konferencije dostupna te koji položaj hotela u odnosu na glavna prometna čvorišta. Cilj je rada opisati što je sve potrebno za organizaciju jedne konferencije u hotelu. Usporedbe radi obrađeno je pet hotela iz Zagreba i Dubrovnika koji su glavne kongresne destinacije u Hrvatskoj. U svrhu što boljeg razumijevanja organizacije kongresa i uloge hotela u njoj poslan je anketni upitnik odabranim hotelima. Većinu podataka za završni rad autor je prikupio iz stručne literature, internetskih izvora vezanih za temu kongresa te kroz istraživanje s posebnim osvrtom na hotel Esplanade, koje je pokazalo da hoteli uspješno organiziraju konferencije, ali i da ima mjesta za poboljšanje. Na kraju je zaključeno da bi hoteli trebali dodatno uložiti u odgovarajuću opremu i proširiti svoje kongresne kapacitete. Na taj način privukli bi više velikih međunarodnih kongresa u destinaciju.This bachelor thesis discusses the congress industry and has a purpose to describe briefly the organization of conferences at a chosen hotel. The paper describes the main international organizations in the congress industry, explains what congress hotels are, the importance of professional organizations and how these organizations contribute to the profitability of hotels. The Hotel Esplanade, which is taken as an example, shows what is needed for the organization of a single conference, the available capacities, the available conference equipment and the position of the hotel concerning the main traffic hubs. The paper aims to describe what it takes to organize a single conference at a hotel. Five hotels from Zagreb and Dubrovnik, which are the main congress destinations in Croatia, were processed for comparison in order to gain a better understanding of the congress organization and the role of the hotel in this. For that purpose, a questionnaire was sent to the chosen hotels. The author collected the majority of data for this thesis from the expert literature and Internet sources specialized in congress topics. A certain amount of data was collected through research with special reference to the Esplanade Hotel, which showed that hotels are doing well in their area of organization of conferences, but that there is also room for improvement. In the end, it can be concluded that hotels should make additional investments into appropriate equipment and expand their congress facilities. In that way, they would attract more prestigious international congresses to their facilities