Event Marketing in Bellingham

In the summer of 2011, I was an event planning and communications intern at the Port of Bellingham. The Port of Bellingham put on several events throughout the summer and the one that will be the focus for this project is the Bellwether Jazz Festival. 1 was able to use this work opportunity to design my honors program final project. I helped plan the first annual Bellwether Jazz Festival, and since it was new event, I wanted to find out how the people in attendance heard about the event. The purpose of the survey was to discover what the best and most effective way to promote a new event in Bellingham. The rest of this report will begin with details of my responsibilities as an intern for the Port of Bellingham and then describe in detail how I created, distributed, and analyzed the survey. I will outline my most relevant findings and provide an answer to the project question. Since this was the first time that I created a survey independent of a class, I will also discuss some things that I learned about conducting surveys and how I would have improved the design of this survey