HOLLAND AMERICA AND SEPTEMBER 11, 2001

The purpose of this study was to examine how Holland America dealt with the September 11, 2001 tragedy. Research was taken from three individual interviews. The interviewees included: (1) a previous Holland America Hostess and Cruise Director; (2) a passenger onboard September 11, and (3) a graduate student. Many issues were reviewed regarding Holland America\u27s handling of the September 11 events. What was Holland America\u27s main objective during the crisis? What was the extent to which the situation was handled? What was the effect the crisis situation had on Holland America Line? The explanations and details given by the individuals were similar throughout each question. The interviewees agreed upon and confirmed Holland America\u27s main objective throughout this particular crisis. They also established that because of Holland America\u27s communication and public relations strategies, it handled and continues to handle the September tragedy with class, care and professionalism. The interviewees shared that in any crisis, public relations is always the right answer