The Effect of Entrepreneurial Mindset, Digital Training and Supervision on the Competitiveness of Small and Medium Enterprises (SME) for Women

The Cikal Incubator Business has been preparing and developing many communities Small and Medium Enterprises (SMEs) for years. The SMEs under Cikal were trained and supervised periodically in order to allow them to reach a better level of competitiveness in the market. This research aimed to assess the aspects of mindset, strategies, and competitiveness in the women’s SMEs under Cikal Universitas Sumatera Utara. A total of 42 SMEs participated in this research. The data collection techniques included questionnaires and interviews focused on the implementation of SMEs. Descriptive analysis was used to evaluate our findings. The results of this research have a satisfying result. Most of the women-owned SMEs under the Cikal Incubator Business have been developing a good mindset towards business, especially their business control and the ability to learn from the business obstacles encountered. For the strategic aspects, most of our participants were able to evaluate the internal and external, as well as market, forces to help their business. As for competitiveness, this research showed that under self-assessment, all of our SMEs were ready for a competitive market. This shows that the mindset related to the desire to succeed should involve the SMEs having mature and structured strategies that are planned by the actors of the SMEs to allow them to be able to create competitiveness in the SMEs in the market. Thus, the Cikal Business Incubator helped the SMEs to be successful