Effect of Self Concept and Attitudes to Behavior of Fanner in Sustainable Land Management

Abstract: This research aimed to analyze the dominant variables that influence the behavior of farmers in sustainable land management. Sampling procedures individuals were randomized to receive 200 respondents with proportional stratified random sampling technique. Based on the type and data analysis, categorized in quantitative research Data were analyzed using multiple linear regression to determine the effect of one variable to another variable. Variables in this research is the variable self-concept (X,), the attitude of the community (X2) and behavior (Y). The results of analysis drat there is a very strong relationship between the attitudes of farmers and self-concept of the behavior of rice farmers in sustainable land management. Furthermore based on multiple regression analysis showed that rice farmers attitude positive effect on the behavior of farmers, as well as a positive self-concept influential on the behavior of the farme