DOIAbstract
[EN] The graphic features of the images of Obama in his 2008 presidential campaign were a fundamental tool in achieving communication of the message and the values represented by his candidature. To a great extent its enormous success was due to the work of designer Shepard Fairey, since these first images —and the ones that came later— made Obama a graphic icon and a symbol of hope in the future and in change[ES] Las características gráficas de las imágenes de Obama en su campaña presidencial de 2008 supusieron un instrumento fundamental para llegar a comunicar el mensaje y los valores que representaba su candidatura. Y en gran medida su enorme éxito se debió al trabajo del diseñador Shepard Fairey, pues esas primeras imágenes —y otras pos...
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