[EN] The following paper is intended to display an approach to theoretical concepts regarding the field of language policy and planning, by presenting a series of examples of policies in different ambits which cannot be easily related to those processes and theoretical devices fostered by the existing and generally accepted theoretical models. For that reason, it is our opinion that there is a need to redefine some of those concepts, to provide more flexibility and applications to such models. In order to achieve our goals, we present and discuss, among others, examples regarding discriminatory use of language and, particularly, sexist use of language, so that conclusions can be set forth about how could the theoretical schemes explain them...