In this paper, K- quasiconvex, K- pseudoconvex and other related functions have been introduced in terms of their Clarke subdifferentials, where is an arbitrary closed convex, pointed cone with nonempty interior. The (strict, weakly) -pseudomonotonicity, (strict) K- naturally quasimonotonicity and K- quasimonotonicity of Clarke subdifferential maps have also been defined. Further, we introduce Minty weak (MVVIP) and Stampacchia weak (SVVIP) vector variational inequalities over arbitrary cones. Under regularity assumption, we have proved that a weak minimum solution of vector optimization problem (VOP) is a solution of (SVVIP) and under the condition of K- pseudoconvexity we have obtained the converse for MVVIP (SVVIP). In the end we study...