Topics
loyalty.Work
One of the most important strategic issues for any enterprise is to create and deliver superior value for its customers and provide enough evidences to convince them not to choose another competitive. In this study, we study the effects of customer value, customer satisfaction and customer loyalty on customer retention. The results indicate that all aspects of the customer value have positive relationships with customer satisfaction but only emotional value has a positive and direct relationship with customer loyalty. The study confirms that while none of customer value aspects has direct and positive relationship with customer retention, both customer satisfaction and customer loyalty positively and directly affect customer retention
Abstract: This paper examined the impact of customer satisfaction on customer retention. The objecti...
Today, customer loyalty is the key to business success. By increased customers’ loyalty, market shar...
In recent years, customer satisfaction has come to be used not only as a performance indicator for i...
One of the most important strategic issues for any enterprise is to create and deliver superior valu...
An increase on competition industry from one side and the need for customer retention on the other s...
Previous banking studies on customer retention focused narrowly on customer loyalty and cus-tomer sa...
Customers are increasingly becoming sophisticated due to forces such as advancement in technology, c...
Customer retention in the traditional marketing approach is however seen as the ‘end’ rather than th...
Today many companies are spending significant dollars to develop relationships with their customers....
Thesis (MBA)--North-West University, Potchefstroom Campus, 2013.Customer retention, loyalty and sati...
Understanding customers’ behavior normally helps planning better marketing strategies, which could l...
The purpose of this study is to analyze and explain relationship among service quality, customer sa...
Background: In a difficult competitive environment, timely and organized relationship with customers...
Today many companies are spending significant dollars to develop relationships with their customers....
Today, customer loyalty is the key to business success. By increased customers’ loyalty, market shar...
Abstract: This paper examined the impact of customer satisfaction on customer retention. The objecti...
Today, customer loyalty is the key to business success. By increased customers’ loyalty, market shar...
In recent years, customer satisfaction has come to be used not only as a performance indicator for i...
One of the most important strategic issues for any enterprise is to create and deliver superior valu...
An increase on competition industry from one side and the need for customer retention on the other s...
Previous banking studies on customer retention focused narrowly on customer loyalty and cus-tomer sa...
Customers are increasingly becoming sophisticated due to forces such as advancement in technology, c...
Customer retention in the traditional marketing approach is however seen as the ‘end’ rather than th...
Today many companies are spending significant dollars to develop relationships with their customers....
Thesis (MBA)--North-West University, Potchefstroom Campus, 2013.Customer retention, loyalty and sati...
Understanding customers’ behavior normally helps planning better marketing strategies, which could l...
The purpose of this study is to analyze and explain relationship among service quality, customer sa...
Background: In a difficult competitive environment, timely and organized relationship with customers...
Today many companies are spending significant dollars to develop relationships with their customers....
Today, customer loyalty is the key to business success. By increased customers’ loyalty, market shar...
Abstract: This paper examined the impact of customer satisfaction on customer retention. The objecti...
Today, customer loyalty is the key to business success. By increased customers’ loyalty, market shar...
In recent years, customer satisfaction has come to be used not only as a performance indicator for i...
Add to ORKG