The paper will investigate how the management of intellectual property rights will affect the shaping of the newly emerging global and digital market place. The relevant question to be dealt with is: how can we understand the transformation in the content/copyright industries (as a consequence of technical change, sectoral convergence, and international deregulation) and the newly emerging patterns of competition in the digital/global era? Besides giving an overview of the traditional organization of the copyright industry (from creation and collective administration of rights to content production companies, and usage), the paper will discuss the major technological, economic, political-institutional, and international challenges creators,...