Add to ORKGThis article is a synthesis of political PR strategies used in the U.S. presidential campaign of November 6, 2012. Also, we elucidated electoral profiles of the two candidates-Republican and Democrat - campaign themes impact on American voting decision. Article contains U.S. electoral marketing trend analysis, design principles of electoral spots, negative advertising in campaign
This article traces the development of online political advertising across four presidential electio...
The idea of my research is to essentially look at political advertising, specifically in the 2012 Pr...
Based on theoretical background and Barack Obama's campaign analysis this paper is aiming to define ...
The Thesis deals with the influence of new media on the organization of a political campaign. It is ...
We examine the effects of various political campaign activities on voter preferences in the domain o...
Aim: Over the years, marketing has become a more and more important tool in politics in general. In ...
During a heated political campaign, news coverage of candidates is often attacked. The purpose of th...
The use of media in presidential campaigns has changed dramatically over the past few elections. Whi...
In the United States electoral advertising on television has always been the most important campaign...
We examine the effects of various political campaign activities on voter preferences in the domain o...
The aim of this article is to reveal new trends in the pre-election strategies of American politicia...
This thesis will analyze the 2012 presidential campaign strategies, and their impact on the election...
This dissertation explores the rise of outside groups and their influence in the 2012 presidential c...
American political campaigns, as well as the political marketing tools used in their course, are use...
Political advertising offers an important window on American campaigns and elections. We analyze a c...
This article traces the development of online political advertising across four presidential electio...
The idea of my research is to essentially look at political advertising, specifically in the 2012 Pr...
Based on theoretical background and Barack Obama's campaign analysis this paper is aiming to define ...
The Thesis deals with the influence of new media on the organization of a political campaign. It is ...
We examine the effects of various political campaign activities on voter preferences in the domain o...
Aim: Over the years, marketing has become a more and more important tool in politics in general. In ...
During a heated political campaign, news coverage of candidates is often attacked. The purpose of th...
The use of media in presidential campaigns has changed dramatically over the past few elections. Whi...
In the United States electoral advertising on television has always been the most important campaign...
We examine the effects of various political campaign activities on voter preferences in the domain o...
The aim of this article is to reveal new trends in the pre-election strategies of American politicia...
This thesis will analyze the 2012 presidential campaign strategies, and their impact on the election...
This dissertation explores the rise of outside groups and their influence in the 2012 presidential c...
American political campaigns, as well as the political marketing tools used in their course, are use...
Political advertising offers an important window on American campaigns and elections. We analyze a c...
This article traces the development of online political advertising across four presidential electio...
The idea of my research is to essentially look at political advertising, specifically in the 2012 Pr...
Based on theoretical background and Barack Obama's campaign analysis this paper is aiming to define ...