Nonconscious Influences from Emotional Faces: A Comparison of Visual Crowding, Masking, and Continuous Flash Suppression

In the study of nonconscious processing, different methods have been used in order to renderstimuli invisible. While their properties are well described, the level at which they disruptnonconscious processing remains unclear. Yet, such accurate estimation of the depth ofnonconscious processes is crucial for a clear differentiation between conscious and nonconsciouscognition. Here, we compared the processing of facial expressions rendered invisible through gazecontingentcrowding (GCC), masking, and continuous flash suppression (CFS), three techniquesrelying on different properties of the visual system. We found that both pictures and videos of happyfaces suppressed from awareness by GCC were processed such as to bias subsequent preferencejudgments. The same stimuli manipulated with visual masking and CFS did not bias significantlypreference judgments, although they were processed such as to elicit perceptual priming. Asignificant difference in preference bias was found between GCC and CFS, but not between GCCand masking. These results provide new insights regarding the nonconscious impact of emotionalfeatures, and highlight the need for rigorous comparisons between the different methods employedto prevent perceptual awareness