ATTRACTING INCOME AND SAVINGS OF PRIVATE INVESTORS TO THE CORPORATE SECTOR OF UKRAINE

In the dynamic environment and the limited attraction of foreign investors into the national corporate sector the problem of using income and household savings is becoming increasingly urgent. In addition, private investors are faced with the choice of financial assets to save the purchasing power of their assets, as the risks of allocating resources in the banking market and the forex market are not balanced by the level of return on investment. In this situation, the best solution will be to attract income and household savings into the corporate sector of Ukraine.The research reveals that there is still no clear definition of the terms "household" and "private investor" in the Ukrainian legislation and literature. Analysis of the stock market’s dynamics also indicates that private investors hardly use its potential. In addition, only one trading platform – Ukrainian Exchange – allows direct access of households to the secondary market of securities. In this connection some measures in order to improve the liquidity of stock trading both through the development of online trading tools and participation of the state in these processes are proposed. At the same time, Ukraine does not use the potential of the corporate bond market. To activate it, a set of recommendations on the formation and development of the national market of corporate bonds and entry into the international Eurobond market is proposed