The role of middlemen in fish marketing in Igbokoda fish market, Ondo-state, south western Nigeria

The study on the role of middlemen in fish marketing was carried out in Igbokoda fish market in Ondo State, Nigeria with the use of structured questionnaire and personal interview to know the various activities in the fishing community and to be able to examine the socio-economic activities and characteristics of the fish marketers, the challenges in the market, the marketing procedures, the role middlemen plays and structures encountered in the fish business using descriptive analysis, such as the use of table, frequency, counts, mean and percentage. From this study, it was discovered that majority (42%) of the respondents were within the age group of 31-40 years, thus indicating that most of them are within the economically active population. Majority of the marketers were involved in co-operative societies while only 10% were not involved in any co-operative society, which on the other hand indicate high level of rural poverty in the fishing community. 35% of the respondents have only one middleman, 22% have 2 middlemen and 38% of the respondents have 3 middlemen which indicate that their profit margin reduced as the number of middlemen increased. Fish sales in bulk and unit were observed in the area. Fish marketing, challenges and benefits that can be derived from it was also considered as well as facilities as a way of strengthening fish marketing structure by improving the bargaining power of traders and increasing the profit margin