ISSUES AND ECONOMICS OF POULTRY PRODUCTION: A CASE STUDY OF FAISALABAD, PAKISTAN

The major contribution of poultry consumption in improving per capita nutrients level is well documented. Further improvement would be possible by lowering the prices at the consumer level and by improving the profitability of producers. First we highlighted the major problems in poultry production and then focused to estimate the percentage share of different stake holders in total profitability from poultry industry because inequitable distribution of profit share was assumed to be one of the major obstacle in the expansion of poultry industry. Our results demonstrated that commission agents were earning 47% of the total profit in poultry industry, followed by retailers (28%) and producers (25%). This indicates that it would be impossible to improve the contribution of poultry in total nutrients uptake of human beings in the country without reversing the trends in profit share