Some people believe that children of different sexes are born with completely separate preferences and mindsets which are permanent and predetermined. However, children are very influenced by their surroundings, which is often the main deciding factor which is predetermined by parents and caretakers from birth. Separating children by gender puts them into boxes, stunting their ability to make their own decisions and creating stereotypes. This segregation is painfully apparent in commercial advertising and is proven to have affected children psychologically in ways that can be detrimental
Advertising to children has evoked considerable controversy for a variety of reasons. This study use...
—Televised ads for toys directed to children were examined to address two research questions: (1) Do...
Toys in the American marketplace are heavily gender stereotyped, creating a variety of social and ec...
The things that people say about gender and the enforced stereotypes that children are brought into ...
The portrayal of genders in marketing, specifically advertising, can in many ways be demeaning, obje...
Children are impressionable customers, and the media they consume influences their behaviors and per...
The present study examines how toy advertisements are directed at children, with a specific focus on...
Children receive gender information from many sources, including family , school , and the media. In...
Sixty-two first and second grade students (28 boys, 34 girls) were exposed to one of three commercia...
This content analysis examined the use of gender stereotypes, in the forms of product ...
Heteronormativity gives the individual in our society a binary optional choice: the first choice bei...
This thesis investigates how children's gender identities can be constructed and developed by televi...
Relying on Social Learning Theory, this study supports findings of previous research: that gender st...
This research presents an exploratory investigation on the extent of gender stereotypes portrayed in...
This study aims to investigate the effects of the use of gender stereotypes in advertising on a bran...
Advertising to children has evoked considerable controversy for a variety of reasons. This study use...
—Televised ads for toys directed to children were examined to address two research questions: (1) Do...
Toys in the American marketplace are heavily gender stereotyped, creating a variety of social and ec...
The things that people say about gender and the enforced stereotypes that children are brought into ...
The portrayal of genders in marketing, specifically advertising, can in many ways be demeaning, obje...
Children are impressionable customers, and the media they consume influences their behaviors and per...
The present study examines how toy advertisements are directed at children, with a specific focus on...
Children receive gender information from many sources, including family , school , and the media. In...
Sixty-two first and second grade students (28 boys, 34 girls) were exposed to one of three commercia...
This content analysis examined the use of gender stereotypes, in the forms of product ...
Heteronormativity gives the individual in our society a binary optional choice: the first choice bei...
This thesis investigates how children's gender identities can be constructed and developed by televi...
Relying on Social Learning Theory, this study supports findings of previous research: that gender st...
This research presents an exploratory investigation on the extent of gender stereotypes portrayed in...
This study aims to investigate the effects of the use of gender stereotypes in advertising on a bran...
Advertising to children has evoked considerable controversy for a variety of reasons. This study use...
—Televised ads for toys directed to children were examined to address two research questions: (1) Do...
Toys in the American marketplace are heavily gender stereotyped, creating a variety of social and ec...