The article deals with the choice of Spanish forms of address on online web stores. It focuses on the choice between informal (tú/vos) and formal address (usted), studied empirically using a corpus created with Google searches. In the context of an online web store, the aim is to build enough confidence in the potential buyer so that they end up buying the product offered even when the seller is not physically present and the customer does not have an opportunity to examine the product. Moreover, payment is done online, which often involves certain risks. Both tuteo/voseo and ustedeo include elements aimed at building confidence in the potential customer, though from different perspectives. When the customer is addressed with tú...
Die vorliegende Arbeit bietet einen Einblick in die weite Welt der aktuellen spanischen Internetwerb...
In this paper, we examine the ways in which native Speakers and French-speaking learners of Spanish ...
The pervasive presence of English in Spain is unquestionable; indeed, a vast volume of literature ha...
The role played by address forms in the management of interpersonal relations has been widely recogn...
This article analyses different self-address and reader forms of address employed by the people in c...
Address pronouns and their semantic implications have been the subject of numerous studies since Bro...
The following article has as main objective describing the current situation of the interactive adve...
Address pronouns and their semantic implications have been the subject of numerous studies since Bro...
To discover how Spanish‐speaking immigrants and travelers learn about the U.S. marketplace, 4 years ...
The paradigm of forms of address has been a recurrent topic of study from a sociolinguistic perspect...
Este trabajo analiza la influencia de los valores culturales de un idioma al procesar la información...
The Internet space dictates new conditions of life and communication. The ability to use language on...
In both French and Spanish, there exist two pronouns of the second person singular form of address: ...
"If You Buy, I'll Buy It." The Electronic Word-of-mouth and the Importance of the Credibility of th...
[ES] Este trabajo analiza la influencia de los valores culturales de un idioma al procesar la inform...
Die vorliegende Arbeit bietet einen Einblick in die weite Welt der aktuellen spanischen Internetwerb...
In this paper, we examine the ways in which native Speakers and French-speaking learners of Spanish ...
The pervasive presence of English in Spain is unquestionable; indeed, a vast volume of literature ha...
The role played by address forms in the management of interpersonal relations has been widely recogn...
This article analyses different self-address and reader forms of address employed by the people in c...
Address pronouns and their semantic implications have been the subject of numerous studies since Bro...
The following article has as main objective describing the current situation of the interactive adve...
Address pronouns and their semantic implications have been the subject of numerous studies since Bro...
To discover how Spanish‐speaking immigrants and travelers learn about the U.S. marketplace, 4 years ...
The paradigm of forms of address has been a recurrent topic of study from a sociolinguistic perspect...
Este trabajo analiza la influencia de los valores culturales de un idioma al procesar la información...
The Internet space dictates new conditions of life and communication. The ability to use language on...
In both French and Spanish, there exist two pronouns of the second person singular form of address: ...
"If You Buy, I'll Buy It." The Electronic Word-of-mouth and the Importance of the Credibility of th...
[ES] Este trabajo analiza la influencia de los valores culturales de un idioma al procesar la inform...
Die vorliegende Arbeit bietet einen Einblick in die weite Welt der aktuellen spanischen Internetwerb...
In this paper, we examine the ways in which native Speakers and French-speaking learners of Spanish ...
The pervasive presence of English in Spain is unquestionable; indeed, a vast volume of literature ha...