Today\u27s Public Relations: An Introduction/Applied Public Relations: Cases in Stakeholder Management

The authors do a good job of incorporating some of these basic management, marketing, and media concepts in the material that introduces each of the nine clusters of different stakeholder cases-from employees and consumers to media and investors to volunteers and activists and beyond-and through four guest commentaries from practitioners and educators interspersed throughout the book. With its forty-three case studies organized by primary stakeholder type, this text gives professors lots of content options and is probably best suited for use in a public relations case studies or management course, as a supplemental campaigns book, or even as a reference for practicing professionals