Strategic Public Information: Engaging Audiences in Government Agencies’ Work

The article discusses public relations work in government organizations. The author explores the history, present status, and future of the public relations profession within government organizations. According to the article, government agencies do not always make themselves known to the public; the majority of their press coverage tends to be negative, as the press focuses on government agencies when a problem arises. The author argues that government public relations professionals should strive to effectively communicate the missions of their agencies to an external audience. Currently, too much of the information about an agency\u27s work is contained in internal newsletters and is only disseminated at conferences attended by experts