The Role of Sustainability Practices in Improving Corporate and Sustainability Innovation Performance of the Petroleum Companies of Pakistan

The purpose of this research is to investigate and analyze the vital role of sustainability practices encompassing eco efficiency linked, employee or ethics centered and integrative procedures for enlightening corporate performance and guaranteeing greater sustainable innovation performance. This is achieved by upholding and maintaining EEA trait resilience that comprises engineering, ecological and adaptive facets of resilience. On the basis of tentative assumptions derived through a Triple Bottom Line (3BL) of oil and gas companies, Structural Equation Modeling (SEM) with SMART PLS has been used to perform path analysis for testing these hypotheses. The sample in the envisioned study with cross-sectional study design contains primary or empirical data obtained from the managers of petroleum companies in Lahore, Pakistan. With respect to the current study’s context, it can be established that sustainability or socially responsible practices are the ultimate supporting and ancillary beings of petroleum based organizations needed to gratify ecological, engineering and adaptability (EEA) resilience and assist these companies to achieve long term goals pertaining to corporate value, effectiveness and efficacy with augmented heights of sustainable innovation performance. This study features and emphasizes the true value of sustainability based on the premise of Institutional Theory and resilience or bounciness of oil and gas companies momentous of Systems Theory based texts. The findings reveal that higher sustainable innovation enactment and enhancement in corporate level performance of these petroleum companies can be sustained and endured in continuity by fetching resilience in adaptiveness, ecosystem protection and engineering processes through installing distinguished ethics, employee and integration centered sustainability and actions in operations.&nbsp