Structure Conduct and Performance of Poultry Market in Some Selected Area of Addis Ababa, Ethiopia

This article investigated the structure conduct and performance of poultry market in some selected area of Addis Ababa, using survey data 2017/18. The study used the structure-conduct-performance model. The data were generated by individual interview using pre-tested semi structured questionnaires and take a total of 100 farmers sample and 75 traders. This was supplemented by secondary data. Concentration ratio and gross margin were used for this analysis. Following the four firms’ criteria of concentration ratio, Addis Ababa poultry market showed tight oligopolistic behavior in bird market and loss oligopoly in egg markets with 64.4 and 24.90 percent concentration ratio respectively. The maximum total gross marketing margin in bird and egg trading channel were about 53 and 41 percent respectively in channel XI and the highest producers share for bird and egg marketing were along producer- consumer. The findings suggests that, effective market information service has to be established in addition, emphasis should be given in reducing the level of oligopolistic nature of bird market and the government set strategies that improve competitiveness and efficiency of poultry market. Keywords: poultry market; Structure conduct performance; Concentration ratio; marketing margin; oligopoly DOI: 10.7176/JMCR/62-02 Publication date: November 30th 201