Formulating Competitive Repertoires – Four Different Types of Competitive Actions

Do organizations have systematic patterns of competitive moves in a turbulent business environment? If so, how can organizations manage to maintain such competitive moves? The study of competitive moves deals with the very fundamental issues in strategic management - How do some organizations enjoy sustainable competitive advantages while others don’t? Organizations may be lucky enough to align their strategic fit with the environment at the right moment. While different theoretical arguments (Grimm & Smith, 1997; Hoskisson et al., 1999) have been looking at the content aspects of competitive strategy, it has been less spotlighted with the process aspect on how firms strategically act to achieve sustainable competitive advantages in a competitive business environment