STRATEŠKA ANALIZA PODUZEĆA DALEKOVOD d.d. : Završni rad

Strateška analiza predstavlja preduvjet za opstanak poduzeća i nužan analitički osmišljen proces prikupljanja i analize podataka o vanjskom i unutrašnjem poslovnom okruženju. Svrha analize je spoznati gdje se poduzeće nalazi i zašto baš tu, odnosno ocijeniti njegovu konkurentsku poziciju. Strateška analiza poslovanja poduzeća Dalekovod d.d. pokazala je da na strategije i strateško planiranje utječu dimenzije okoline poduzeća. Dimenzije eksterne okoline poduzeća su izvor prilika i prijetnji poslovanju dok dimenzije interne okoline poduzeća predstavljaju snage i slabosti poslovanja. Poslovanje Dalekovoda očituje se u njegovom rastu zahvaljujući maksimiziranju njegovih snaga i prilika, a najviše se to odnosi konstantno razvijanje tehnologije poduzeća, a to onda dovodi do stvaranja proizvoda visoke kvalitete te na kraju zauzimanje jakog tržišnog položaja u djelatnosti.Strategic analysis is a prerequisite for business survival and a necessary analytically designed process for collecting and analyzing data on external and internal business environment. The purpose of the analysis is to find out where the company is located and why, and to evaluate its competitive position. Strategic ausiness analysis of joint stock company Dalekovod showed that strategies and strategic planning are influenced by the dimensions of the company environment. Dimensions of the external environment of the company are a source of opportunities and threats to the business, while the dimensions of the internal environment of the company represent the strengths and weaknesses of the business. Dalekovod's business is reflected in its growth thanks to the maximization of its strengths and opportunities, most of which relates to the constant development of enterprise technology, which in turn leads to the creation of high quality products and ultimately to a strong market position in the industry