Informacijske tehnologije u bankarstvu – e poslovanje na primjeru OTP banke : Završni rad

Problem ovog istraživanja je bila da se definira odnos između ispitanika i usluge internet bankarstva, odnosno da se utvrdi koji to čimbenici utječu na korištenje usluge internet bankarstva. Cilj istraživanja je bio definirati koja demografska obilježja pojedinca utječu na korištenje odnosno nekorištenje usluge internet bankarstva. Također se analizirala primjenjivosti TAM modela, i njegovih dvaju osnovnih elemenata (percipirana jednostavnost korištenja usluge i percipiranu korisnost usluge). Pokazalo se da TAM model utječe na prihvaćanje internet bankarstva, na što se naslanja i sama teoretska pretpostavka kao i prethodno provedena istraživanja.The problem with this research was to define the relationship between the respondents and the internet banking service, and to determine what factors influence the use of the internet banking service. The aim of the research was to determine what demographic characteristics of an individual affect the use or non-use of the Internet banking service. It also analyzed the applicability of the TAM model, and its two basic elements (perceived ease of use of the service and perceived usefulness of the service). The TAM model has been shown to influence the adoption of Internet banking, which is supported by the theoretical assumption itself and the research conducted previousl