UTJECAJ INFLUENCERA KROZ INSTAGRAM NA POTRAŽNJU ZA TURISTIČKIM DESTINACIJAMA : Diplomski rad

Oglašavanje proizvoda ili usluga je ključno kako bi što veći broj ljudi za njih saznalo, a potom i kupilo reklamirani proizvod ili uslugu. Tradicionalno oglašavanje prestaje biti dovoljno učinkovit način prezentiranja proizvoda i usluga te je potrebno uvoditi nove, modernije načine oglašavanja. Zbog toga se javlja digitalno oglašavanje koje je jeftinija, a samim tim i učinkovitija opcija. Zbog velikog broja mogućnosti i broja korisnika, Instagram je od društvene mreže za zabavu postao i mjesto za poslovne suradnje. Instagram nudi opciju sponzoriranog oglasa u kojem korisnici mogu oglašavati svoj sadržaj plaćajući Instagramu s tim da mogu izabrati na koji način se žele reklamirati, vremenski, prostorno i slično. Korisnici koji su imali veliki broj pratitelja ili općenito velik utjecaj na svoje pratitelje, počeli su surađivati sa kompanijama i reklamirati proizvode jer je to efikasniji način.Advertising a product or service is crucial to get as many people as possible to find out about them and then buy the advertised product or service. Traditional advertising is no longer an effective enough way of presenting products and services and new, more modern ways of advertising need to be introduced. In this way digital advertising is cheaper and therefore a more efficient option. Instagram is an application that is getting more and more users every day. Due to the large number of features and the number of users, Instagram has become a place for business collaboration from the social entertainment network. Instagram primarily offers the option of a sponsored ad where users can advertise their content by paying Instagram, with the choice of how they want to advertise, temporally, spatially, and the like. Customers who had a large number of followers, or generally a great influence on their followers, began to collaborate with companies to promote their products because it is more efficient for companies