Online commerce and marketing communication

U ovom će se radu istraživanje temeljiti na razumijevanju uloge online trgovine kao odličnog kanala prodaje te načina na koji online trgovina utječe na navike potrošača. Istraživački problem u radu odnosi se na nedovoljnu iskorištenost potencijala online trgovine, upoznavanje s važnim segmentima prilikom otvaranja online trgovine i ima li marketinško komuniciranje velik utjecaj na samog potrošača. Razne vrste oglašavanja imaju veliki utjecaj na privlačenje i zadržavanje kupaca te su potrebni u svakodnevnom radu online trgovine. Glavni je cilj rada prikazati prednosti online trgovine i marketinškog komuniciranja (društvene mreže, oglasi). Na primjeru online trgovine www.booster.hr prikazano je kako online trgovina funkcionira, što od važnih elemenata sadrži na samoj stranici, kako se oglašava i koji su njeni kupci. Svaka online trgovina ima puno detalja koje treba posložiti od samog početka njenog rada kako bi sve funkcioniralo. Kada sve funkcionira, tada se manje moraju ispravljati greške nastale na početku. Svakom vlasniku online trgovine najbitnije je da su kupci zadovoljni i da postiže željenu zaradu, a svakom kupcu je najbitnije da dobije po najnižoj cijeni kvalitetan proizvod i dobru uslugu.Research related to this thesis is based on the understanding of the role of online store as an excellent sales channel and on the understanding of online store impact on customers habits. Research problem presented in this thesis relates to insufficient use of online store potential, recognition of important segments related to online store opening and is trying to answer the question related to the impact of marketing communicating on the consumers. Various types of advertising have a great impact on attracting and retention of the customers and they are necessary in everyday functioning of the online store. Main aim of this thesis is to present advantages of the online store and marketing communicating (social networks, advertisement). Functioning of the online store, important elements of the online store, online store advertising and structure of consumers are presented on the example of online store www.booster.hr. Every online store has a lot of details which need to be arranged at the beginning of the online store opening in order to function. Putting everything in function causes less of the mistakes to be corrected later. Satisfied customers and desired profit are the most important for the online store owner and quality product and good service at the least cost are the most important for the customer