Social responsability - Starbucks company example

Tema završnog rada je Društveno odgovorno poslovanje na primjeru kompanije Starbucks. Osim o početcima, povijesti i mijenjanju poslovnih ciljeva, u radu se piše o kompaniji u cijelosti te analizira svaki segment kompanije zasebno. Rad obuhvaća poslovanje od samog početka, govori o zaposlenicima, dioničkom društvu i dionicama, uspješnom marketingu te odgovara na pitanje je li kompanija Starbucks društveno odgovorna ili nije.The topic of this final paper is socially responsible practices in businesses, with an example of Starbucks. Besides the beginnings, history and changing of their business goals, this paper analyses Starbucks as a company in whole, whilst analysing every business segment separately. The paper includes an overview of the company from its origins, touches upon the employees, limited liability company and shares, successful marketing campaigns and analysis whether Starbucks is a socially responsible company or is it not