Factors that influence a foreign consumer when buying a real estate

Iako vrlo kompleksno i nepredvidivo, tržište nekretnina predstavlja vrstu tržišta koje stalno privlači pozornost lokalnih ulagača ali i inozemnih ulagača. Neki kupuju nekretninu za vlastite potrebe dok određeni broj njih u nekretninama vide izvrsnu poslovnu priliku tj. izvor zarade. Kako bi se pokušalo utvrditi koji čimbenici utječu na odluke o kupnji nekretnine kod stranog potrošača, analiziran je sam proces kupoprodaje i njegove sastavnice. Nadalje su intervjuirani subjekti koji su iz osobnog iskustva pohvalili ali i pokudili određene elemente samog procesa, te dali uvid u čimbenike koji su utjecali na njihovu odluku o kupnji. Provođenjem polustrukturiranog intervjua s direktorom tvrtke Steindorff Immobilien koja posreduje u kupnji nekretnina došlo se do spoznaja o čimbenicima koji potiču ili smanjuju želju za kupnjom nekretnine od strane inozemnih kupaca.Although the real estate market is very complexed and unpredictable, it represents one of the markets that always draw attention of the local and foreign investors. Some purchase real estates for their own needs and purposes while others see a number of business oportunities in real estates. The purchasing process and its components have been analyzed in order to determin which factors influence the purchasing decisions of a foreign investor. Furthermore, subjects who have personal experience in buying real estates have been interviewed. Some have praised certain elements of the purchasing process, while others had some suggestions in order to simplify the process itself. They also gave an insight in factors that really influenced them when they were buying a real estate in Croatia. A semi-structured interview with the CEO of Steindorff Immobilien, which mediates in selling and buying real estates, revealed which of the given factors encourages or discourages the wish of buying a real estate when a foreign buyer faces the Croatian market