Marketing in Camping Tourism

Razvoj turizma 20. stoljeća snažno je obilježio kamping turizam, koji je bio jedan od najsnažnijih čimbenika omasovljenja turističkih putovanja. Kamping turizam predstavlja poseban oblik turizma čija atraktivnost se temelji na provođenju vremena u prirodi, te je jeftiniji oblik turizma, ali i okosnica razvoja gospodarstva Hrvatske. Kroz rad se nastoji ukazati na ponudu i potražnju za kamping turizmom u našoj zemlji, zakonsku regulativu, podizanje kvalitete kampova, te na posebnosti instrumenata marketinškog miksa u kamping turizma. Napravljena je SWOT analiza kampa Arena One 99, te su utvrđene prednosti, nedostaci, prilike i slabosti kampa. Danas u Hrvatskoj imamo sve veću turističku ponudu i potražnju za kamping turizmom i to ponajprije zbog raznolike i bogate prirodne i kulturne baštine, koje čine Hrvatsku pogodnu zemlju za ostvarenje kamping turizmaThe tourism development of the 20th century was marked by the camping tourism, which was one of the most powerful factors in the development of tourism travel. Camping tourism is a special form of tourism whose attractiveness is bades on spending time in nature, and it represents a cheaper way of spending a holiday. Also, camping tourism is the backbone of the economic development in Croatia. The thesis tries to highlight the importance of tourism offer and demand of the camping tourism in Croatia, the legal regulations, raising the quality of camps and on marketing in camping tourism. For determine the benefits, disadvantages, opportunities and waeknesses of the camp Arena One 99, we made a SWOT analysis. Today in our country we have an increasing tourist offer and demand for camping tourism, primarily because of rich and diverse natural and cultural heritage, which make Croatia very suitable for realisation of camping tourism