Organization of major events and their impact on the destination with example of the city of Rovinj

Iako su se događaji organizirali od davnina, turizam događaja je ipak obilježje suvremenog turizma. Danas turisti nemaju iste motive dolaska na destinacije kao prije desetak godina. Turisti su u potrazi za doživljajem na destinaciji. Sve više destinacija, kako u svijetu, tako i u Hrvatskoj, organizira razna događanja kako bi turistima omogućili posebne doživljaje i kako bi zapamtili destinaciju po nečem posebnom. Događaji su postali tako značajni da nekim destinacijama postaju i jedini motiv dolaska na destinaciju. Događaji imaju velik utjecaj na samu destinaciju, pa treba posvetiti mnogo pažnje njihovu planiranju i realizaciji. Događaji uvelike utječu na imidž destinacije i ako su kvalitetno pripremljeni i izvedeni, postaju motiv za povratak na destinaciju. Osim na imidž, događaji imaju i velik utjecaj na razvoj samog turizma na destinaciji, kao i utjecaj na stanovništvo, što pri organizaciji zahtijeva sinergiju svih dionika. Rovinj, osim svojih prirodnih ljepota i bogate povijesne i kulturne baštine, danas može ponuditi i pregršt događaja u svim aspektima, od kulturnih, sportskih, pa do svjetskih događanja koja pozicioniraju Rovinj na kartu svjetskih destinacija.Even though different events have been organized in the history, event tourism is characteristic for modern tourism. Today tourists do not have same motives when choosing certain destinations as they had ten years ago. Tourists are searching for an experience within the destination. More and more destinations in the world and in Croatia organize different events so they can offer to their guests special experience and be memorized by something special and distinctive. Events have become so important in certain destinations that sometime event presents the only motive of arrival to the destination. Events have huge impact on the destinations that it is very important to put a special care when planning and executing. Events have big influence on destinations image and if quality prepared and executed can become motive for returning to the destinations. Besides image influence, events also influence on tourism development of the host destination, as well on inhabitants, so it is very important to achieve synergy among all participants within the destination. Except natural beauties and historical heritage, Rovinj today can offer plenty of events with different varieties – cultural, sports events and world famous events that enable Rovinj to become world famous destination