THE IMPACT OF INTERNET TECHNOLOGY ON THE DEVELOPMENT OF ENTREPRENEURSHIP IN TRADE

Ogromni potencijal koji je donio razvoj interneta potaknuo je pojavu i promociju novih koncepata poslovanja, poput elektroničkog poslovanja i elektroničke trgovine. Prodaja putem interneta ubrzano se razvijala i postala je jedan od nezaobilaznih dijelova trgovine. Internet je sa svojim brojnim mogućnostima (društvene mreže, YouTube, online igre, Skype itd.) povezao svijet i omogućio velike prednosti kako trgovcima tako i potrošačima. Poslovanje putem interneta razvijalo se od samog svog nastanka. U samim začetcima interneta mnoga poduzeća bila su skeptična o integriranju svoje tvrtke u novi način poslovanja. Poslovanje putem interneta izazivalo je sumnju i nepotrebno izlaganje riziku, tako da su samo rijetki prihvatili novonastalu tehnologiju i postali lideri na tržištu. „Probijanjem leda“ prvih internet trgovina i daljnjim razvojem interneta sve više poduzeć a je počelo koristiti internet u svrhu poboljšanja svog poslovanja. E-trgovina predstavlja najisplativiji oblik trgovine zbog izrazito niskih troškova, a svojom dostupnošću i jednostavnošću bilježi rast diljem svijeta. Danas kad je internet javno dostupna globalna mreža, mogućnost privlačenja novih klijenata i mogućnost probijanja na nova tržišta jedna je od najvećih prednosti za poduzetnike koju internet pruža. Iako internet sa sobom nosi brojne prednosti i nedostatke, praksa je do sada pokazala da su poduzeća koja su primjenjivala ovaj način poslovanja bila znatno uspješnija. U ovom radu fokus je na e-poslovanju, e-trgovini te budućnosti istih u susretu s nadolazećim tehnologijama. Glavni cilj ovog rada je dobiti uvid kako se razvijala e-trgovina u skladu s razvojem interneta i tehnologijama vezanim uz internet.The enormous potential arising from the development of the Internet has spurred the emergence and promotion of new concepts of business, such as e-business and e-commerce. Online sales have grown rapidly and become one of the indispensable parts of trade. The Internet has led to the possibility of varius forms world connectivity (social networks, YouTube, online games, Skype, etc.) and has provided great advantages to both traders and consumers. The online business has evolved since its inception. At the very beginnings of the Internet, many companies were sceptical about integrating their business into a new way of doing business. Online businesses raised fears and caused some unnecessary risk taking, so few embraced the emerging technology and became market leaders. With the „breaking of the ice” of the first online stores and the further development of the Internet, more and more companies have started to use the Internet to improve their businesses. E-commerce is the most cost-effective form of commerce because of its extremely low cost, and with its accessibility and simplicity, it has been growing worldwide. Today, with the Internet being a publicly available global network, the ability to attract new customers and the opportunity to break into new markets is one of the biggest benefits that the Internet offers to an entrepreneur. Although the Internet brings numerous advantages and disadvantages, the overall results to date demonstrate that companies that have applied this method of conducting business have been significantly more successful. In this paper, the focus is on e-business, e-commerce, and their future prospects after embracing emerging technologies. The main objective of this paper is gain insight into how ecommerce has evolved as a consequence of the development of the Internet and internetrelated technologies