The Influence of Using Instagram on Perception and Self - satisfaction with One's Body Image from the Perspective of Cultivation Theory

Društveni mediji postali su bitna sastavnica u životu svake mlade osobe. Cilj ovog rada je prebaciti teoriju kultivacije koja se temeljila na televiziji u okružje novih medija na primjeru Instagrama. Glavna teza teorije kultivacije jest da što više nešto gledamo, odnosno konzumiramo, to više taj sadržaj utječe na nas. Istraživanjem smo pokušali doznati kakve su navike mladih djevojaka koje koriste tu aplikaciju te utječe li učestalost njezinog korištenja na stvaranje nezadovoljstva vlastitim izgledom. Uz dopunu relevantne literature zaključeno je da društveni medij Instagram ne utječe na zadovoljstvo izgledom kod djevojaka, ali utječe na društveno uspoređivanje te promjenu raspoloženja.Social media has become an essential part in every young person’s life. The aim of this paper is to put the television based cultivation theory in a new media environment using Instagram as an example. The main thesis of cultivation theory claims that the more we consume something, the more it affects us. With this research we tried to find out what are the habits of girls who use this application and does the frequency of its use affect the appearance of body image dissatisfaction. With the addition of relevant literature we concluded that Instagram doesn’t affect body image satisfaction in young girls, but it has an impact on social comparison and mood swings