The Problem of Emigration Researched Using Multimedia Materials: The Case of the Town Slavonski Brod

Iseljavanje je složena pojava koju je potrebno gledati kroz skup različitih uzroka i događaja, čiji ishod se odražava na sve sfere društva sada, ali na neki način i u budućnosti. Sukladno tomu, kroz ovaj rad bit će prikazano i kontekstualizirano opće stanje Hrvatske kao države koja se suočava s problemom iseljavanja, a zatim Slavonije kao regije za koju se smatra da izumire. Nastavno na državu i regiju, u radu se posebno izlaže problem iseljavanja stanovništva iz grada Slavonskoga Broda i medijski prikaz toga problema. Razlog istraživanja medijskog prikaza problema iseljavanja nalazi se u velikoj ulozi medija u društvu danas. Nakon teorijskog dijela, slijedi prikaz istraživanja koje je provedeno metodom analize sadržaja priloga na tri slavonskobrodska portala (Brodportal, SBplus i Ebrod). Istraživanje je nastavljeno metodom ankete na uzorku od 98 članova Facebook grupa „Zajedno smo odrasli grade Slavonski Brod“ i „Brodska mamologija“. Rezultati istraživanja pokazali su da se u prilozima nezaposlenost prikazuje kao glavni uzrok iseljavanja dok pri tome u većini priloga prevladava negativan ton i rješenja za problem iseljavanja nisu ponuđena. Rezultati ankete pokazali su da je razmjerno veliki broj ispitanika iselio iz Slavonskoga Broda ili razmišlja o iseljavanju i kao glavne uzroke navode neadekvatnu plaću i prisutnost korupcije, a o povratku ili ne razmišljaju ili govore o povratku kada se stanje u gradu popravi.Emigration is a complex phenomenon which has to be considered through various different sets of causes and events. Consequences of emigration can be seen in all spheres of society today and, in some way, in the future. Taking into a consideration the importance of this phenomenon, this thesis aims to describe the contextual situation in Croatia, the country facing the problem of emigration and Slavonia, the region considered to be on the verge of extinction. Following the explanation of the situation in the country and the region, the main focus of the thesis will be on the problem of emigration from Slavonski Brod and multimedia materials presenting this problem. The reason for investigating this problem through multimedia materials lies in the fact that media plays an important role in todays society. The theoretical part of the thesis is followed by the review of the research, which was conducted on the content of broadcasts on three web portals concerning Slavonski Brod (Brodportal, SBplus, Ebrod). The research is further conducted by using surveys. Ninety-eight members of Facebook groups “Zajedno smo odrasli grade Slavonski Brod” and “Brodska mamologija” were participants in the surveys. The results of the research conducted on broadcasts showed that the main cause of emigration is unemployment. In addition, the negative tone prevails in the broadcasts, and the solution for the problem of emigration has not been offered. The results of the survey showed that a large proportion of respondents left Slavonski Brod or they are thinking about doing so, while inadequate income and the presence of corruption seem to be the main reason for leaving. When it comes to their thoughts about returning to Slavonski Brod, the respondents are either not thinking about it at all or they are considering returning after the situation in the town improves