Upaya Customer Service Dalam Meningkatkan Jumlah Nasabah Pada Bank Rakyat Indonesia (Persero) Tbk Kantor Cabang Kertajaya Surabaya

Providing ease of information, serving complaints or means of consulting customers and also providing convenience services and products offered by customers to the customer service department in dealing with banks. Customer service will explain or work on the customer's needs by applying the principles of prudence and risk management of the bank. The most important Customer Service work is providing the best information and services to customers. Service standards for bank success in providing good services to customers are determined by the appearance, services, knowledge, and skills to recognize products and services by banks. Lack of service can cause customers to move to another bank due to unsatisfactory services. Therefore, banks must maintain customer confidence so that customers continue to interact and relate well with the bank. Keywords: Customer Service, appearance, satisfyin