Business environment analysis on the example of Work and Travel Group d.o.o.

Suvremene organizacije mijenjaju svoju organizacijsku strukturu pokušavajući se prilagoditi vanjskim trendovima i čimbenicima koji čine okolinu poduzeća. Svako poduzeće okružuje okolina različitih karakteristika, bez obzira radi li se o makro ili mikro okolini, a prilagodba okolini i analiza okoline uvelike utječe na uspješnost poslovanja tvrtke. Iako se na mnoge faktore ne može izravno utjecati postoje primjeri u kojima tvrtke svojim naporima i aktivnostima uspijevaju utjecati čak i te makro čimbenike koji ih okružuju. Cilj je ovog rada ukazati na temeljne vanjske čimbenike oblikovanja organizacijskog dizajna, te ispitati i komentirati njihovu ulogu u oblikovanju organizacijske strukture izabranog poslovnog subjekta, agencije Work and Travel Group. Tema je prilično izazovna i relevantna u suvremenoj ekonomiji zato što se tiče svih poduzeća, od malih poduzeća sa svega nekoliko zaposlenih kao što je Work and Travel Group do velikih multinacionalnih poduzeća, a promatrana okolina se jako razlikuje ovisno o tržištu i prirodi posla kojime se određeno poduzeće bavi. U radu su korištene analize poput PEST analize, analiza dionika poslovne okoline poduzeća te matrice utjecajnih čimbenika kako bi se kvalitetno analizirao značaj vanjskih čimbenika na organizacijsko poslovanje.Modern organizations are changing their organizational structure by trying to adapt to the external trends and factors that make up the company environment. Each company is surrounded by an environment of different characteristics, be it a macro or a micro environment, and environmental customization and environmental analysis greatly influence the success of the company. While many factors cannot be directly influenced, there are examples where companies manage to influence even their macro factors that surround them with their efforts and activities. The aim of this paper is to point out the basic external factors in shaping organizational design and to examine and comment on their role in shaping the organizational structure of a selected business entity, the Work and Travel Group agency. The topic is quite demanding and relevant in the modern economy as it applies to all businesses, from small businesses with only a few employees, such as Work and Travel Group, to large multinationals, and the observed environment varies greatly depending on the market and the nature of the job being determined. company offers. The paper used analyzes such as PEST analysis, shareholder analysis of the business environment of the company and a matrix of influential factors to qualitatively analyze the importance of external factors in organizational business