Narativ o princezi Captislavi u oblikovanju turističke ponude na primjeru odabranog objekta

U ovom je završnom radu stavljen naglasak na istraživanje pojedinih obilježja turizma – jedne od najvećih i najbrže rastućih industrija u svijetu. Turizam obuhvaća odnose i pojave vezane uz putovanje i boravak posjetitelja u nekom mjestu radi odmora i uživanja. Turistička destinacija važna je stavka turizma, a mijenja se uslijed pritiska turizma i zastarijevanja turističke ponude. Osnovni su ciljevi destinacije kvalitetna usluga i dugoročna egzistencija domicilnog stanovništva koja su važna za tržišnu konkurentnost. Tržišna se konkurentnost veže i uz pronalazak te isticanje obilježja turističke destinacije koja najbolje odražavaju njezine osobitosti i privlačnost potencijalnim posjetiteljima. Istraživalo se i o narativu u turizmu koji se shvaća kao turističko iskustvo osobe, kao važan izvor oblikovanja slike posjećenog mjesta te kao odnos između očekivanja i realnosti putovanja / turističkog iskustva. Turistička je ponuda dio turističkoga tržišta koji nudi i prodaje robu i usluge te uključuje sve gospodarske i društvene sudionike jedne zemlje. Oni izravno i neizravno pridonose širenju i različitosti ponude te mogućem povećanju turističke potrošnje. Ovim se radom analizirala turistička destinacija Cavtata – najveće i jedine urbane jezgre u Konavlima. Cavtat, kao gotovo svaki grad ili mjesto u Hrvatskoj, ima legendu koja se veže uz povijesni kontekst mjesta. Istraživanje se vezalo uz narativ o princezi Captislavi u oblikovanju turističke usluge, kao elementu turističkog identiteta i kao dodanu vrijednost luksuzne smještajne jedinice u Cavtatu. Isto su se tako istraživale ponuda i usluga smještajne jedinice Vila princeza Captislava koja je smještena u Cavtatu, na 100 metara od cavtatske šetnice i 60 metara od mauzoleja obitelji Račić.In this final paper, emphasis has been placed on exploring some aspects of tourism. Tourism as one of the largest and fastest growing industries in the world. Tourism as the sum of relationship and phenomenon that arise from the travel and stay of visitors in some place, taken for rest and enjoyment. The importance of a tourist destination that is variable and changing, not only because of the pressure of tourism but also because of the "obsolescence" of the tourist offer, therefore the main goals of the destination are to ensure quality to the guests and the long-term existence of the domicile population. The achive market competitiveness in tourism is largely related with finding and highlighting the characteristics of a tourist destination that best reflect its peculiarities while at the same time attracting potential visitors. The paper also explored the narrative in tourism that is understood not only as a tourist's experience but also as an important source of shaping the image of the visited place, and also as a relationship between the expectations and the reality of travel / tourist experience. The tourist offer is part of the tourist market, on which offers are made and goods and services sold for the tourists. It includes all economic and social stakeholders of a country, that directly and indirectly contribute to the expansion and diversity of the total supply and thus the potential increase in tourist spending. This paper analyzes the tourist destination of Cavtat as the largest and only urban core in Konavle. There are many myths and legends in Croatia, almost every city or place has its own. Some legends and myths are related to the establishment of the place, some with history of the name, some with events. Among the towns that have their legends, there is Cavtat. The research focused on the narrative of the Princess Captislava in the design of tourist services, as a tourist identity element and narrative as the added value of the luxury accommodation unit in Cavtat. It also explored the offer and service offered by Villa Princess Captislava, located in Cavtat, 100 meters from Cavtat's promenade and 60 meters from the Račić family's mausoleum, to its visitors, respectively tourists