CONTEMPORARY ENTREPRENEURSHIP

Cilj ovog rada je prikazati trenutno stanje poduzetništva u Hrvatskoj te mogućnosti i prilike koje se ukazuju potencijalnim mladim poduzetnicima željnim uspjeha. Proučit će se s kojim se mogućnostima, ali i problemima, susreću pri samom ulasku na tržište, a kasnije i u opstanku na tržištu. Velika ekonomsko-financijska kriza u svijetu, a pogotovo Europi, potaknula je velik broj mladih ljudi sami pronađu načine za zaradu. Hrvatska je zemlja u tranziciji te ima dosta veći broj nezaposlenih ljudi nego druge članice EU, a isto tako i smanjenu produktivnost, a ovo su samo neki od razloga zbog kojih mnogo mladih ljudi odlazi iz države u nadi za boljom budućnošću. Ipak, oni posebno vezani za Hrvatsku ipak u uspjeli postignuti određene rezultate. Nova Europska strategija pod nazivom ''Europa 2020'' ima u planu provesti značajne mjere u pitanju poboljšanja i razvoja poduzetništva u EU. Ključ uspjeha svih mladih ljudi u poduzetništvu upravo leži u želji za boljim životom, ali i upornošću i ustrajnošću te vjerom da je biti uspješan poduzetnik itekako moguće, čak i u državi kao što je Hrvatska.The aim of this work is to present the current state of entrepreneurship in Croatia and the possibilities and threats presented to potential young entrepreneurs who are striving for success. This work will reflect on the opportunities and problems they will encounter on their entry into the market, as well as their survival on the market. The great recession around the world, especially in Europe, has encouraged a large number of young people to find their own ways of making profits. Croatia is a transition country, with a much higher number of unemployed people than other EU countries, as well as reduced productivity, and this is just one of the reasons why plenty of young people are leaving the country in hope for a better future. However, those who are wholeheartedly connected to Croatia have managed to achieve decent results. The new European strategy called ''Europe 2020'' aims to explore significant measures to improve and develop entrepreneurship in the EU. The k ey success of all young people in entrepreneurship remains in hope for a better life, but also in the persistence, perseverance and faith that being a successful entrepreneur is highly possible, even in a country such as Croatia