Distribution centres in logistics -The example of company Zara

Poslovna logistika je pristup rukovođenja i nadzora fizičkog tijeka materijalnih dobara i nužnih informacija koje tvrtka šalje i prima s tržišta. Distribucija predstavlja uži pojam od logistike. Distribucija označava prenošenje proizvoda od mjesta proizvodnje do mjesta potrošnje uz najniže troškove s ciljem da zadovolji kupca, dok logistika obuhvaća i upravljanje materijalnom, poluproizvodima, dijelovima i sirovinama od izvora do proizvodnog procesa i kroz njega. Osnovna ideja distribucije kao djelatnosti je osigurati pristupačnost proizvoda ili usluge kupcima, u odgovarajućem vremenu i na odgovarajućem mjestu. U radu je prikazana strategija poslovanja i važnost distribucijskog centra tvrtke Zara.Business logistics is an approach to managing and controlling the physical flow of tangible goods and the necessary information that a company sends and receives from the market. Distribution is a narrower term than logistics. Distribution is the transfer of products from the place of production to the point of consumption at the lowest cost in order to satisfy the customer, while the logistics include the management of material, semi-finished products, parts and raw materials from the source to and through the production process. The primary purpose of distribution as an activity must be to make the products or services available to customers, at the appropriate time and place. This master's thesis presents the business strategy and importance of Zara's distribution centre