Add to ORKGThis paper examines the use of social media networking in the health care industry, and provides suggestions for successful implementation of social media applications in health care marketing strategy. Current applications on popular social networks such as Facebook, Twitter, YouTube, along with other platforms specific to the health industry are examined, and examples of current usage are provided. Two social networks dedicated to health care are also examined. Finally the paper examines possibilities for future innovations and applications of social media in the marketing mix by health care industry members
Provides an overview of healthcare consumers' use of online social networks: who uses them, for what...
Establishing a social media presence has never been more important for the healthcare industry. With...
Background: In recent years, healthcare workers have become more dependent on social media platforms...
Social media are basically web based tools used for computer mediated communication. It is a powerfu...
Social media usage in health care is in its infancy, however more hospitals and medical centers are ...
To identify existing streams of research and develop an agenda for future research, we reviewed and ...
In our “e-society,” social media are pervasive, rapidly evolving, and increasingly influencing the h...
The application of social networks in the health domain has become increasingly prevalent. They are ...
The emergence of social networking systems as mainstream applications and an inherent element of dai...
Healthcare marketing is preclusion of disease, promotion of different health care related issues and...
The issue of social media in healthcare has been frequently discussed since Health 2.0 appeared in t...
Figures of social media users have been amplifying drastically in the past decade. The last two year...
Social media provides online platforms for interactions around various health topics relating to pat...
Background: The means of communication develop over time. Nowadays the internet has become the best ...
A new concept is revolutionizing the way companies and consumers communicate in the digital age. Tha...
Provides an overview of healthcare consumers' use of online social networks: who uses them, for what...
Establishing a social media presence has never been more important for the healthcare industry. With...
Background: In recent years, healthcare workers have become more dependent on social media platforms...
Social media are basically web based tools used for computer mediated communication. It is a powerfu...
Social media usage in health care is in its infancy, however more hospitals and medical centers are ...
To identify existing streams of research and develop an agenda for future research, we reviewed and ...
In our “e-society,” social media are pervasive, rapidly evolving, and increasingly influencing the h...
The application of social networks in the health domain has become increasingly prevalent. They are ...
The emergence of social networking systems as mainstream applications and an inherent element of dai...
Healthcare marketing is preclusion of disease, promotion of different health care related issues and...
The issue of social media in healthcare has been frequently discussed since Health 2.0 appeared in t...
Figures of social media users have been amplifying drastically in the past decade. The last two year...
Social media provides online platforms for interactions around various health topics relating to pat...
Background: The means of communication develop over time. Nowadays the internet has become the best ...
A new concept is revolutionizing the way companies and consumers communicate in the digital age. Tha...
Provides an overview of healthcare consumers' use of online social networks: who uses them, for what...
Establishing a social media presence has never been more important for the healthcare industry. With...
Background: In recent years, healthcare workers have become more dependent on social media platforms...