The Perception and Use of Consumer Information Sources

The Federal Office of Consumers\u27 Education (OCE) released, in 1982, an updated definition of consumer education which states that consumer education develops skills, knowledge, and understandings that will help consumers make better purchase decisions. Who is today\u27s consumer? The consumer is a part-time amateur buyer facing, in the marketplace, a whole series of full-time professional sellers. This definition describes the consumer\u27s situation in today\u27s dynamic and complex market. Since the early 1970\u27s, a growing awareness of consumer rights and needs has occurred in the marketplace. This awareness involves the resources necessary for the consumer to cope within the environment